Privacy Policy

Chattanooga Upper Cervical Chiropractic respects your privacy and is committed to protecting the personal information you share with us through this website, by phone, through online forms, and during communication with our office.

This Privacy Policy explains how we may collect, use, protect, and share information when you visit our website or contact Chattanooga Upper Cervical Chiropractic.

This Privacy Policy applies to information collected through our website and general online communications. It does not replace our official HIPAA Notice of Privacy Practices, patient intake forms, consent forms, financial policies, or other documents provided directly by our office.

If you are a patient or become a patient of Chattanooga Upper Cervical Chiropractic, certain health-related information may also be protected under HIPAA and other applicable privacy laws.

Who We Are

Chattanooga Upper Cervical Chiropractic
4289 Bonny Oaks Drive
Chattanooga, TN 37406
Phone: 423-892-2717
Website: chattanoogauppercervicalchiropractic.com

Information We May Collect

We may collect information that you voluntarily provide when you interact with our website or contact our office.

This may include:

  • Name
  • Phone number
  • Email address
  • Mailing address
  • Appointment request information
  • Message details submitted through a contact form
  • Information you provide by phone, email, text, or other communication method
  • Billing or payment information, if applicable
  • Insurance-related information, if applicable
  • Other information you choose to provide

We may also collect basic website usage information through cookies, analytics tools, tracking technologies, server logs, or similar tools.

This may include:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Time spent on the website
  • Referring website or search engine
  • General location information
  • Website interactions
  • Date and time of visit

This information helps us understand how visitors use the website and how we can improve the online experience.

Protected Health Information

Some information collected by Chattanooga Upper Cervical Chiropractic may be considered protected health information (PHI) when it relates to your health, care, treatment, billing, or patient status.

Examples may include:

  • Health history
  • Symptoms
  • Reason for seeking care
  • Appointment history
  • Treatment records
  • Exam findings
  • Billing information
  • Insurance information
  • Communication related to care

Protected health information is handled according to applicable privacy requirements, including HIPAA, where applicable.

Please do not submit sensitive medical information, private health details, emergency concerns, financial information, or protected health information through general website forms unless the form is clearly identified as secure and appropriate for that purpose.

How We Use Information

We may use information collected through this website or through communication with our office to:

  • Respond to inquiries
  • Schedule appointments
  • Confirm or follow up about appointment requests
  • Provide information about our services
  • Communicate with patients and prospective patients
  • Answer general questions
  • Process payments, if applicable
  • Maintain office records
  • Improve website performance
  • Understand how visitors use the website
  • Protect website security
  • Support internal business operations
  • Comply with legal, regulatory, or professional obligations

If you are a patient, your health information may also be used for treatment, payment, and health care operations, as permitted by law and explained in our HIPAA-related notices.

Website Contact Forms

Our website may include forms that allow visitors to request an appointment, ask a question, or request a callback.

These forms are intended for general communication only.

Please do not use website forms for:

  • Medical emergencies
  • Urgent health concerns
  • Detailed medical history
  • Sensitive health information
  • Private financial information
  • Requests that require immediate attention
  • Transmission of medical records unless instructed through a secure method

Submitting a website form does not create a doctor-patient relationship.

A doctor-patient relationship is only established after appropriate intake, consultation, evaluation, consent, and acceptance as a patient by Chattanooga Upper Cervical Chiropractic.

Email, Text, and Phone Communication

We may communicate with you by phone, voicemail, email, text message, or other communication methods you provide.

These communications may be used for:

  • Appointment reminders
  • Scheduling
  • Follow-up communication
  • General office updates
  • Responses to inquiries
  • Billing or administrative matters
  • Care-related communication, when appropriate

Standard email and text messaging may not be fully secure or encrypted. Please avoid sending sensitive medical details through unsecured communication methods.

By providing your phone number or email address, you authorize Chattanooga Upper Cervical Chiropractic to contact you using the information provided, unless you request a different communication method.

Cookies and Tracking Technologies

Our website may use cookies, analytics tools, pixels, or similar technologies.

Cookies are small files that may be stored on your device when you visit a website. They help websites function properly and provide information about website activity.

We may use cookies and similar tools to:

  • Improve website functionality
  • Understand visitor behavior
  • Measure website performance
  • Identify pages that are helpful to visitors
  • Improve website content
  • Support website security
  • Improve marketing or communication efforts, when appropriate

You may be able to disable or manage cookies through your browser settings. Please note that disabling cookies may affect how some parts of the website function.

Website Analytics

We may use third-party analytics tools to understand how visitors use our website.

Analytics tools may collect general website activity data, such as:

  • Pages visited
  • Time on page
  • Device type
  • Browser type
  • Referral source
  • Approximate geographic location
  • Click activity

We use this information to improve the website, understand visitor needs, and make content easier to find.

Because this is a healthcare-related website, tracking tools should be managed carefully to prevent the improper collection or disclosure of protected health information.

Online Advertising and Remarketing

Chattanooga Upper Cervical Chiropractic may use online advertising or marketing tools in the future.

If advertising tools, pixels, or remarketing technologies are used, they should be configured carefully and reviewed for privacy compliance, especially because healthcare-related websites may involve sensitive information.

We do not intend to use website tracking tools to collect or share protected health information for unauthorized advertising purposes.

How We Share Information

Chattanooga Upper Cervical Chiropractic does not sell, rent, or trade personal information collected through this website.

We may share information only when appropriate, such as with:

  • Office team members who need information to respond or provide service
  • Technology providers that help operate the website
  • Scheduling platforms
  • Email or communication providers
  • Payment processors
  • Billing support providers
  • Website hosting providers
  • Analytics providers
  • Legal, accounting, or compliance advisors
  • Vendors or service providers that support office operations
  • Government agencies or other parties, when required by law

When a service provider handles protected health information on behalf of the practice, HIPAA may require appropriate safeguards and agreements.

Third-Party Service Providers

We may use third-party tools or service providers to help operate the website and manage communication.

These may include:

  • Website hosting services
  • Website design or maintenance providers
  • Analytics tools
  • Contact form tools
  • Scheduling tools
  • Email providers
  • Text messaging platforms
  • Payment processors
  • Review management tools
  • Security tools

These third parties may have access to certain information only as needed to perform their services.

We encourage patients and visitors to review the privacy policies of any third-party platforms they use.

Third-Party Links

This website may contain links to third-party websites, articles, videos, tools, social media platforms, or other online resources.

Chattanooga Upper Cervical Chiropractic is not responsible for the privacy practices, content, policies, accuracy, or security of third-party websites.

Clicking an external link means you are leaving our website and are subject to the privacy policy and terms of the third-party site.

Social Media

Chattanooga Upper Cervical Chiropractic may maintain social media profiles on third-party platforms.

Please remember that social media platforms are public or semi-public spaces depending on your settings. Do not post sensitive medical information, private health details, appointment information, billing details, or other confidential information in public comments, reviews, or social media messages.

If you contact us through social media, we may direct you to call the office for privacy reasons.

Reviews and Testimonials

Patients may choose to leave reviews on Google, social media, or other public platforms.

If you voluntarily post a public review, the information you share may be visible to others. Please avoid including private health information in public reviews.

Chattanooga Upper Cervical Chiropractic will not publicly disclose protected health information in response to reviews.

Children’s Privacy

This website is intended for general audiences and is not directed to children under the age of 13.

We do not knowingly collect personal information from children through this website without appropriate parental or guardian involvement.

If you believe a child has submitted personal information through our website, please contact us so we can review the matter.

Data Security

We take reasonable steps to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

Security measures may include:

  • Limited access to information
  • Password-protected systems
  • Secure website tools where appropriate
  • Staff privacy awareness
  • Vendor review where appropriate
  • Reasonable administrative, physical, and technical safeguards
  • Secure handling of records
  • Appropriate disposal of information when no longer needed

No website, email system, text message, or electronic communication method can be guaranteed to be completely secure.

Please avoid sending sensitive information through unsecured methods.

Data Retention

We may retain information for as long as necessary to respond to inquiries, provide services, maintain business records, comply with legal obligations, resolve disputes, and support office operations.

Patient records may be retained in accordance with applicable healthcare recordkeeping requirements and office policies.

Your Choices

You may contact our office to:

  • Update your contact information
  • Ask questions about the information you submitted
  • Request a preferred communication method
  • Ask not to receive certain non-essential communications
  • Request information about privacy practices
  • Ask how to access patient privacy notices

Some requests may be subject to legal, healthcare, recordkeeping, or verification requirements.

Patient Privacy Rights

If you are a patient, you may have rights regarding your protected health information, including rights to request access, amendments, restrictions, confidential communications, and an accounting of certain disclosures.

These rights are addressed in greater detail in the official HIPAA Notice of Privacy Practices provided by the office.

Please contact Chattanooga Upper Cervical Chiropractic for questions about patient privacy rights.

Medical Emergencies

Do not use this website, email, online forms, text messaging, or social media for medical emergencies.

If you are experiencing a medical emergency, call 911 or go to the nearest emergency room immediately.

Messages submitted through the website may not be reviewed immediately.

Updates to This Privacy Policy

Chattanooga Upper Cervical Chiropractic may update this Privacy Policy from time to time to reflect changes in website practices, technology, office procedures, or legal requirements.

The updated version will be posted on this page.

Contact Us

If you have questions about this Privacy Policy, website privacy, or patient privacy practices, please contact us.

Chattanooga Upper Cervical Chiropractic
4289 Bonny Oaks Drive
Chattanooga, TN 37406
Phone: 423-892-2717